Reasons for Taking Latest Insurance

(Multiple Response Question)

"Can you tell me the reasons why you decided to take this/these insurances? ( a. Last insurance contracted )"

No. of Records %/Total
I was convinced by my community/family to opt for it7939.11
I was sold by an agent the product(s) I have3517.33
I faced a loss because I was not insured and didn't want that to happen again2411.88
I wanted to guard myself/my family/my business/my assets against risks2311.39
I was always insured with such product(s)167.92
It is a compulsory product(s) to have (e.g. car, health insurance of employer)146.93
I saw an advertisement/read an article that convinced me94.46

*Horus - Gallup Pakistan - Access to Finance Survey 2015